Rob Petersen barnraisersllc.com
“If you can’t measure it, you can’t manage it,” said Peter Drucker.
Social media measurement tools are one of the fastest growing areas of analytics and venture funding. But, among businesses that purchase them, only 34% are “happy;” 60% say they are merely “okay” and 6% are so frustrated they are ready to switch (source: KISSmetrics).
Do we need to know lots of measurements, or just manage the ones that matter.
Here are 10 social media measurements every marketer should know.