Douglas E Rice unknowninkdesign.com
When you receive the spark of a great idea, you start to get the itch. You can’t contain it. You can’t keep it to yourself. You want to do something with it. You’ve got to turn it into a viable business.
In Poke the Box, Seth Godin says, “All around you are platforms, opportunities, and entire organizations that will come to life once you are driven enough and brave enough to contribute the initiative they are missing.”
Great ideas don’t make great businesses; great execution does. When you have developed something marketable, you are on the right track by thinking about shipping before you’ve even produced anything. That means you are a doer. That means you have the capacity (rather than simply the desire) of starting a new business. You have the initiative. The only thing left to do now is to ship.
