Oli Gardner unbounce.com
Sure, we all know that we should be testing our website and landing pages, but if you’re not an expert in optimization, how do you know what you should be testing?
Here are 3 examples to give you some inspiration and get you started testing some of the most important elements on your page. And if you like these, you’ll want to download our free “Ultimate Guide to A/B Testing” (PDF).
Okay, 3 tips to get you rolling:
1. You Should Test The Headline
Your headline is your first impression. Its success is dictated by how closely it matches what your viewer expected when they made the decision to visit your page – whether clicking an ad, banner or email link etc.
You can try testing positive versus negative language in the way you express your value in the headline, for example: “Save Time By Downloading Now” vs. “Stop Wasting Time, Download Now”. Often you can guess which will work better, but testing lets you know for sure.
Headlines and bounce rate
People are impatient and will read your headline very quickly to determine whether they are in the right place, so communicates your core value proposition in a way that makes it really obvious what your offer is. To assess problems with your headline try a 5-second test: where you flash the page in front of a person unfamiliar with your brand for 5 seconds and ask “What is this page about?” If they don’t know, it’s not clear enough and time to revisit the messaging.
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