Best of the Web - Self Help/Inspiration
Best of the Web - Inspiration

Join The 1% And Become A Content Creator

Michael Brenner     Forbes

How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brands become publishers without hiring entire newsrooms full of journalists?

Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus that on answering your potential customers’ key questions.

As Marcus  Sheridan (aka @TheSalesLion) suggests: “They ask. You answer!”

This means your company is no longer in the business of just making and selling products. Your company is in the content businesses and needs to become a supplier of education and insights to your industry!

The Content Challenge in B2B

Content and “becoming a publisher” is a huge challenge for businesses today. Especially in Business-to-business (B2B) companies, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better.

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5 Things Michael J. Fox Can Teach Us About Business, Happiness and Life

Andre Bourque     SocialMediaToday

It took Michael J. Fox eight years to publicly reveal he had Parkinson’s disease back in 1998. He was starring in his second hit TV show and it was no longer something he could conceal. For years he struggled to accept his condition, rarely gave interviews, and deliberately remained out of the public limelight.

Thanks to determination, ­medication, and his commitment to champion his cause for medical research, he now publicly shares his story and a whole lot more. These days he seems well in control of the disease with only slight tremors and a self-effacing approach to describing his condition.

Fox spoke Tuesday at ExactTarget’s Connections 2012 Conference, the Midwest’s largest internet marketing event of the year. When I first saw his name in the speaker line-up I came to expect something in a “rah-rah” type performance.

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The 10 Most Prominent Writers’ Workshops in America

Online Education Database     OEDb

There is a myth that writing is a solitary endeavor. While it’s true that no one but the author can put words to paper, writing is certainly not a solitary practice, especially for students in creative writing workshops at some of the most prestigious writing programs in the U.S. There, writers work with other students and professors to hone their creative works through intensive writing workshops. Over the past few decades, these programs have produced some of America’s best-known and best-loved authors, and continue to train the next generation of American literary figures. While every writer has his or her own favorite when it comes to these prestigious writers’ workshops, here are a few we think are the biggest and the best in the U.S., listed in no particular order.

1.  The University of Iowa: The University of Iowa is home to the most prestigious writers’ workshop in the nation. A key factor in that prestige is that the program is one of the oldest, starting nearly three decades before any other writing workshop in the U.S. It was also the first program in the country to offer an MFA in English.

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Email etiquette: 6 tips to look more professional

Amber Carucci     ragan.com

There’s no denying that email has become a go-to form of communication in the working world—especially with the growing prevalence of email—enabled smartphones. In fact, people are increasingly likely to fire off a quick email as opposed to picking up the phone.

Although email may feel like a casual form of correspondence, it helps to keep etiquette in mind, especially if you use email for work.

Younger employees who may not have had much experience using email for professional correspondence can certainly benefit from the following tips. They’re a great refresher for more established employees, too.

Before you click send, use these six email etiquette tips as a guide to keep your messages effective and professional:

1. Meet and greet.

When you start a message, be sure to include a polite greeting. And once you’re done, include a closing sentiment, even if it’s something simple like “thanks” or “have a great day.” Those two details make emails seem more personable and less brusque.

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The Simplest Way to Leave a Lasting Impression

Cameron Herold     Open Forum

There’s a new, fascinating trend going around. Young people are taking handwritten notes from loved ones and having them tattooed on their bodies as keepsakes. In many cases, these tattoos pay tribute to moms, dads, brothers or sisters who have passed away.

There’s no denying it, something about handwriting is extremely personal and memorable. Think about it, if you want to show somebody that you really care, you don’t send an e-mail—you write a note or a card.

Leave a Lasting Impression

With family, leaving a lasting impression is easy, and you probably don’t need handwritten notes to do it (though it never hurts). But in business, it’s much easier to get lost in the crowd. When you’re networking, at a conference or leaving a meeting, hundreds of cards can be passed around. Even if you’ve had the best conversation with someone, there’s a good chance the person will forget your name, lose your card, or simply neglect to get in touch after a busy day or trip.

So how do you stick out in a crowd? Grandparents are chock full of wisdom, so when you’re thinking about running your business, think about the simplicity of their rules and make sure they’re incorporated into the way you run your business—and the one thing grandparents do well is write meaningful, personalized notes and letters. It’s a lost art but a vital one.

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The 11 Mental Health Habits of Highly Successful People

Judy Belmont     arkarthick.com

Do you feel like a success in your life?

If you are like most people, even if you answered “YES” to this question, you likely have some qualifiers. After all, no matter how successful you are, you could always be more successful! And you don’t have to look around very hard to find others to compare yourself to not only who have it better than you do, but seem to have it all!

For the many discouraged souls who answered “no” to my question, dashed hopes, missed opportunities and past mistakes loom larger than life. For some, life’s setbacks are proof that they rank among life’s “losers.” For those individuals, failures in schooling, career, marriage, parenting, and friendships take a huge toll on self-esteem. To add insult to injury, we might learn that our seemingly ordinary high school or college peers have become more successful than we could ever imagine. Boy, some people have all the luck!

As Abraham Lincoln’s quote so aptly infers, it’s really what your thoughts are that determine if you are successful or not. After all, we have watched so many rich and famous public figures falling dramatically into addictions, despair, and disgrace. It is clear that outward success does not always mean you are a success in life, no matter how much fame or fortune you have attained. Just think of the 1950’s movie, Citizen Kane. This classic film depicted the plight of the very successful newspaper magnate, William Randolph Hearst, whose life of emptiness, insecurity, and narcissism served as a direct contrast to his outward success.

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How to Make Gmail Your Ultimate Productivity Center

Leo Babauta     zenhabits.net

These days there are a proliferation of digital tools we use for productivity, for time management, for communication, for social networking, for keeping track of our lives, online and off.

It can be a nightmare to keep track of it all, and frankly, it’s a bit unproductive to keep switching between a dozen different tools.

Enter Gmail, my favorite solution for just about anything. OK, maybe not for things like solving marital problems or spending time with my kids, but … give it time. :)

It’s already pretty clear that Gmail is the best tool for email, and integrations with calendar and chat have made it the go-to place for much of our information. But Gmail Gadgets have allowed us to bring the rest of the pieces of the puzzle together. Now we can do just about everying in one place – Gmail.

1. Email: Gmail is how email should be done. With great filters, you can keep your inbox fairly clean. With keyboard shortcuts, you can get through the inbox in minutes. With labels and archiving, you don’t spend time filing. With threaded conversations, your email stays organized. There are dozens of smart little innovations, from automatic contacts to a “send and archive” button and much more. If you’re not using Gmail for email yet, you should strongly consider a change.

Here’s how:

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Be Happier At Work: 10 Ways To Turn Around A Bad Day

Simon North     Forbes

Are you having a bad day, or have you had a series of them this week? If so, join the club. At least occasionally we all have “one of those days” when everything seems to be going wrong. Often the cause of it is completely outside of our control.

How we react to a bad day can make the difference between a quick recovery and lasting damage. As tempting as it may be to just write off that day from Hell, it’s better to take action that can turn things around, or at least stop them from getting worse. Depending on what’s causing your bad day, here are some steps to take.

1. The boss. This person, more than any other, has the power to disrupt your work life, so learn to read your supervisor and keep things between you cordial. If you’re having a bad day, stay out of your boss’s way—this is not the time to be proactive about interacting. You’re likely to get irritated and say or do something that may be held against you for a long time. Likewise, if your boss seems to be having a bad day, keep back. Postpone all but essential conversations until another time.

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5 Tips For Better Cash Flow Management

Daniel Newman     millennialceo.com

No matter what industry you serve. Your business can be fickle. Factors such as seasonality, dependence on government spending and the way the overall economy can influence spending can present unique challenges for businesses.

With so much volatility looming, your company is always at the risk of being faced with cash flow issues. While most of your companies probably have accounting department (even if it is you), it is important to recognize that cash flow is a different animal. With customers continuing to seek flexible terms and the nuance of accrual based accounting, cash flow becomes even more unpredictable because an organization can be generating strong profits but somehow be operating with limited cash availability.

Unlike profitability, which is simply accounted for by revenue less cost of doing business, cash flow is dependent on the actual collection of receivables generated from the work that is being performed. Therefore, you can be showing a profit because you have invoiced for work being done, but you may not see the cash immediately. In fact, in some industries it isn’t uncommon for receivables to linger for 30, 60 or even more than 90 days.

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90 Inspiring Author Videos for Aspiring Writers

oedb.org

They say everyone has a book in them; the question is whether that book deserves to come out. If you find yourself wanting to write a book but don’t know where to start or are bogged down in the middle of a draft, take heart: millions of people have been right where you are now. Most gave up, but some pressed ahead. If you wish to be one of the latter group, we’ve compiled 90 successful authors to give you, in their own words, the advice and inspiration you need to go from “aspiring writer” to “writer” to “published writer.”

Why they Write

If you’re at a loss to know what to write about, listen as these authors reveal the motivation behind their work.

  1. Beverly Cleary: The letters of appreciation from both children and adults are what this children’s author considers the most rewarding part of her profession.
  2. Caroline Myss: As a spiritual guru, Myss makes a living out of inspiring people. She’s also an author, and here she discusses with Oprah how to find your purpose, whether it be writing or something else.

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Best Way to Introduce Yourself

Jeff Haden     Inc.

Whenever you introduce yourself, the person you meet is not the most important audience.

You are the most important audience.

Here’s why.

I like to ride bicycles. I’m not super fit. And I’m not super fast. But I like riding, and in weak moments occasionally even think of myself as a “cyclist.”

So occasionally I ride in mass participation events like gran fondos. The average participant tends to be a serious cyclist: Many are triathletes, some are amateur racers, and occasionally even a few professionals show up. I live in a valley between two mountain ranges, so our events are not for the faint of fitness.

I was standing in the start area for a gran fondo that involved climbing four mountains when a man rolled over towards me. My guess is he picked me out since I was clearly one of the older riders in the field. (That was a delightful sentence to write.) As he stopped he struggled to unclip from his pedals and almost fell.

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Get Better at Communicating With Your Customer Base

Melinda Emerson     Huffington Post It is always cheaper to keep a customer than it is to find a new one, and the best way to keep them is through regular, quality communication. This blog looks at the why and how of staying in touch with your customers and prospects, including web-based customer relationship…

12 Quick and Easy Tips to Mastering Google Search

Kim Garst     kimgarst.com Are you using google machine the correct way when it comes to searching for stuff? If you’re like me, you are using google daily to search for a variety of things. However, did you know there was a way to use google to find items quicker and easier? Below are 12…

12 Must Watch TED Talks for Entrepreneurs

Mark Hayes     shopify.com/blog We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. TED is a circuit of highly popular conferences that present “Ideas Worth Spreading” – which have quickly grown to become some of the most well known conferences around the world. TED has attracted presenters such as…

3 Techniques Bill Clinton Uses To Wow An Audience

Sam Harrison     Fast Company Bill Clinton has decades of public-speaking experience, a deep well of charisma, and record high favorability ratings. But even mere mortals can borrow a few of his simple techniques to make our own presentations shine. President Bill Clinton took primetime stage at the Democratic National Convention last night and…

How to Give Negative Feedback (Without Sounding Like a Jerk)

Jason Shen     lifehacker.com Getting honest, useful feedback is an important part of any project or career. Of course, positive feedback is awesome because it motivates you to keep up the good work. Negative feedback can be painful to hear, but if you can swallow your pride, it presents the opportunity to improve what you’re…

5 Essential Tips To Make Your Social Profiles Resume-Ready

Dave Kerpen     Forbes No matter your state of employment, even when you’re not actively in search of a job, your resume needs to stay in tip-top shape. That resume isn’t just on paper, it’s online too — because companies are increasingly more likely to peruse your profiles, your social media accounts are the true…

The Dangerous Path of Apathy

Matt Cheuvront     lifewithoutpants.com Comfort. We all want to be comfortable. We believe things are better when their easier. Simpler. But can you get too comfortable? The answer, of course, is yes. And when I chat with folks, specifically about their careers – where they are – and where they’d like to be, I’ve found that…

4 Steps To Breakthrough Ideas

Kaihan Krippendorff     Fast Company In 4 Steps To Breakthrough Ideas, Chris Gentile was managing the design and engineering for advanced nuclear plants when his brothers asked him to help them with a different kind of engineering challenge: how to mass-produce holograms for use in toys. That challenge–which he solved, by the way, to thrill of millions…

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

Gregory Ciotti     sparringmind.com Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t? In all honestly, the more you know about social psychology and social influence, the better. Not only will you be more prepared when trying to convince others, but you’ll…

The Surprising Secret to Selling You

Heidi Grant Halvorson, Ph.D     huffingtonpost.com There is no shortage of advice out there on how to make a good impression — an impression good enough to land you a new job, score a promotion, or bring in that lucrative sales lead. Practice your pitch. Speak confidently, but not too quickly. Make eye contact. And for the…