Mikal E. Belicove Entrepreneur
Facebook added new meaning to the term “target audience” last week with the unveiling of a powerful new tool that enables small business owners with Facebook Pages to fine-tune their marketing message in order to fit the interests of each of their followers.
It’s called Page Post Targeting and this new feature appears to be custom made for Facebook Page administrators who want to steer away from the shotgun approach to marketing their brand by targeting their status updates to the users who are most likely to benefit from them.
Before this week, Page administrators were limited to culling audiences by location and language, which is a far cry from interest-based targeting. Under the new options, Page managers will potentially be able to narrow the field of interested readers by their age, gender, “interested in” (men, women), relationship status, education level, place of employment, in addition to current language and geographical location. Another tweak now allows the location to be narrowed down to the users’ city, state or country.
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To access Page Post Targeting, click the “crosshair” icon at the bottom of the status update box. Don’t worry if you don’t see it right away, Page Post Targeting will be available to all Facebook Page administrators within the next few months. In the meantime, here’s a break down of what to expect, and what it will mean to your business.
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