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Tips on Using the LinkedIn Status Bar for Marketing
There are several ways to use the LinkedIn Status Bar for marketing:
1. Share a blog post. If you have a blog for your organization – or a personal blog – you can write up a quick summary of the post and attach a link to it on the Status Bar. It will then be shared on your LinkedIn network and Twitter (if you want to do so). Remember, your network can then share your latest update, like it and comment on it. This will help propagate the message even further.
Thoughts on Twitter and LinkedIn
I’m not really a fan of linking Twitter to LinkedIn. You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter. Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.