Stuart McHenry socialmediasun.com
Every business needs to be concerned about their online reputation. Even more so if you run a small business that doesn’t have the brand marketing and customer confidence that large brands have. In a recent study it has been concluded that 90 percent of customers that come across your business online will research our company before deciding to do business with you.
These potential customers will look for both good and bad reviews about your company. Customers want to read specific reviews so they can get an idea about the kind of company you are. If you ship products they will look for feedback on timely shipping, or specifics that products were received in a reasonable time frame. If you are in the service business people want to see specific feedback on your service, good or bad.
Monitor What’s Being Said
This first thing a small business should do is monitor what’s being said. You need to monitor everywhere customers may be talking about you. This includes review websites, social media and bloggers. There are several good reputation management tools you can choose from to help with monitoring your brand. One of the better tools to help with monitoring is Trackur. They offer several plans from a free option to several paid options depending on your needs. You may also want to check out these other affordable options: