Pam Moore pammarketingnut.com Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. I wrote several articles recently to help you better understand content…
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Tag Archive: content marketing
Content Strategy: How to Find Your Target Audience
Kristi Hines SEO Gadget When it comes to content marketing, your first step should be to figure out your content marketing goals and who is your target audience. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry. Attracting new clients through informative…
A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity
Roger Parker contentmarketinginstitute.com Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar: Step 1. Use the Monthly Editorial Calendar work sheet (below) to choose 12 monthly topics, or themes, for the upcoming year. This creates a basic structure for your content marketing success….
7 Ways to Use Photographs to Support Content Marketing
Heidi Cohen Business 2 Community Photography is the content marketing darling of 2012. It’s the subtext of the recent headlines regarding Facebook’s purchase of Instagram and Pinterest’s meteoric growth this quarter. In large part, this is attributable to the fact that photographs provide an easy way for people to create and contribute content…
What Makes a Successful and Outstanding Business Blog
Liz Strauss successful-blog.com In 2006, as a professional blogger, I established a NEW Blogger Page on Successful-Blog. I filled it with links to resources and advice for people starting a new business blog. Yet, as my blog and my business kept growing and changing, the New Blogger Page moved to the background of what I did. Social…
10 Points to Creating Compelling Content
Heidi Cohen heidicohen.com With the expanded use of content marketing, every business needs to generate a steady stream of strong content. While it’s easy to say that you should write strong compelling content, the problem is how do you actually develop great content on a consistent basis that stands out in the sea of information available on…
Why Content Marketing Will Make Your Small Business Sexy
Craig McBreen businessesgrow.com The type of companies I work with are finally beginning to smell the new media scent wafting into their little realm. I’m even getting inquiries about this supposedly newfangled term: content marketing. So why is a “visual” kind of guy excited about content? Digital online marketing energizes me because I see the endless…
