Ken Mueller inklingmedia.net When you think of the word “media” the first thing that probably comes to mind would be something along the lines of news or entertainment. But beyond that, while we may attend to media for those purposes on our own, media is also about shared experiences. On any given morning you…
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Tag Archive: social media
4 Social Media Goals Every Business Should Measure
Andrew K. Kirk SocialMedia Examiner Are you winging it when it comes to your social activity? The expression “social media ROI” gets tossed around frequently and you know it’s important. But where do you start and how do you relate what to measure online with your overall business goals? Here are four business…
Secrets to a Successful Social Media Strategy
Janine Popick Inc. If you’re like most busy business owners, you’re probably thinking to yourself, “I barely have enough time to run my company, now I have to worry about social media?” Social media can seem overwhelming and daunting, but if you break it down into tiny little pieces, it’s actually quite doable. And with…
It’s More Important to Be Kind than Clever
Bill Taylor Harvard Business Review One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread. It’s a little story that offers big lessons about service, brands, and the human side of business — a story that underscores…
Defining Social Metrics
Ted Rubin tedrubin.com I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. But don’t…
If I Were a Social Chamber of Commerce or Association President
Pam Moore pammarketingnut.com We work with several Chamber of Commerce and Association leadership teams. We help them with everything from social media training to social business strategic planning, goal setting, integration and execution (do for you social media marketing services). Associations and Chamber of Commerce organizations hold a soft spot in my heart because they were…
Can Multiple Channel Social Media Marketing Increase Your Brand’s Influence?
Jeff Bullas jeffbullas.com The influence of Social Media and its ability to transcend different communities and spread your brands message is pervasive through the viral ability of the medium to enable people, companies, groups and communities passing your content and message on, especially if they see it is of a value and helps…
11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media
Hollis Thomases Inc. Pardon the generalization: I don’t mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business’s social-media responsibilities. I am, however, trying to make a point: Just because you don’t understand social media doesn’t mean you should forfeit all common sense and hire…
The Social Media Minefield: Five factors blocking your success
Mark Schaefer businessesgrow.com When I work with clients on marketing strategies, we spend a lot of time working through the hurdles to implementation success, particularly if it is a large, bureacratic company. Part of the process is to have a brain-storming session to think through all of the factors that could cause our ideas to fail. Then,…
How to Reach Out to Potential Employers on Social Media
Joshua Waldman mashable.com It’s no secret that employers are incorporating social media into their recruiting plans to find top talent. For job seekers looking to stay current, you know the opportunities exist. But, knowing how to properly reach out may be the barrier between you and your dream job. Job candidates commonly struggle when it comes to…
How to Quantify your Social Media Investment
Dan Martell imediaconnection.com Not sure if your tweets are increasing sales? If your blog is generating conversions? If your Facebook page is upselling your customer base? Well, no worries — after all, social media is free, right? Well, not exactly. In truth, social media is free like a puppy (a metaphor often used…
But social media is hard…….
Amy Wettig getsocialwithamy.com ok…some people are going to say yes, it is hard work. Other people, like me, or going to argue that it is not because I obviously completely enjoy every second I spend on social media whether it be my own or a client’s. But, yes, it is hard if you are…
The 12 “C’s” of Social Media
Kim Garst kimgarst.com 1. Caring There is an old saying that goes like this, “people don’t care how much you know until they know how much you care.” The word “caring” and the connation in that sentence is referring to caring about others and NOT yourself. When you truly care about serving others,…
SEO and Social Media – Go Together Like Peanut Butter and Jelly
Nessa Felleson Online Marketing Institute Search engine optimization (SEO) and social media often have been at odds with each other with SEO belonging to marketing department and social media belonging to PR department. With Google’s recent acknowledgement that social indicators are now part of the algorithm that determines where a website ranks in the SERPs,…
