Rob Petersen barnraisersllc.com Social media marketing is the use of community-oriented publishing vehicles, available to anyone, to create awareness and build relationships that are capable of generating business behind your brand. The necessary ingredients are: Relevant content Commitment to publish consistently Willingness to connect with others and engage in conversations Courage to put yourself out…
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Tag Archive: social media marketing
5 Ways to Turn Facebook Likes into Marketing Results
Jeff Bullas jeffbullas.com More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and…
10 Key Steps to a Successful Social Media Marketing Strategy
Jeff Bullas jeffbullas.com Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A…
The 7 Habits of Highly Effective Social Media Marketers
Krista Neher ClickZ Many of us have read the book “The 7 Habits of Highly Effective People,” but as I was recently re-reading this book it occurred to me that most of these habits also apply to successful social media marketing. Below is how “The 7 Habits of Highly Effective People” can be translated into habits…
Tracking Social Media – The New Google Analytics Social Reports
Lars Lofgren KISSmetrics Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem: tracking social media would make a coal miner weep. I’ve got good news. Tracking social media just got a LOT easier. Recently, Google Analytics received a whole new batch of social reports that break down your social…
Elevator Speech
Elevator Speech • Write it down and practice, practice, practice! • Include three things in your elevator speech – Your name – What you do or the products/services you offer – An ideal customer or situation • Ask yourself “what is the problem I can help people solve or avoid?” • You want your listener…
Social Media Popularity Report
Social media is growing in popularity, and people are empowered to communicate, connect and engage with friends, family, celebrities, companies and brands – on their own terms. You can “like” someone on Facebook, promote your “handle” on Twitter, and “LinkdIn” with a colleague on LinkedIn. Newer social networking sites and blogs also include Digg, StumbleUpon,…
