Tag Archive: your brand

25 ways to screw up your brand

Shanna Mallon     www.ragan.com Here are some common mistakes that can disengage your audience and even send them into your competitors’ welcoming arms. It doesn’t matter whether you’re a startup or an established firm: Branding matters. When a prospect has to choose between you or your competitor, the one with the better brand wins. So,…

What Color is Your Brand?

Deborah Shane     business2community.com Style, swag, vibe, personality..call it what you like but it’s all about how to define yourself, stand out, get noticed and create buzz for yourself and your business. You don’t have to be famous or outrageous to stand out. In fact, being famous and outrageous has proven to be a liability, as…